Now there are no more Nokia flagship smartphones: HMD Global

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The end of the Nokia flagship phone?

According to Adam Ferguson, a $800 smartphone doesn’t really make sense for Nokia at this time. He also stated that the company does not want to participate in the spec war that is raging in the high-end smartphone market. But he hopes Nokia will stand up to something different. This pretty much confirms that HMD is not interested in the flagship smartphone market.

However, this is not surprising. It’s been years since Nokia’s return. The company has mainly focused on producing mid-range and budget smartphones. Have tried high-end flagships and launched phones in all price segments. Nokia 9 Pureview Launched in 2019, it didn’t help the company much. Later came the outbreak of coronavirus. And that makes things even worse. Fortunately, HMD has reduced the release of phones. Stuck on a mid-range and budget device and things have changed for the better.

The change in strategy allows HMD Global to maintain its profitable quarterly earnings from Q3 2020. According to reports, Q4 2021 was Nokia’s most profitable quarter when it came to shipping smartphones. Approximately 3.2 million phones and revenue increased 41% year-on-year. HMD Global is currently focused on mid-range phones. entry level and feature phones The company wants its devices to have great battery life, be affordable, and last for years. It also hopes to lead the US prepaid smartphone market by the end of 2022.

When asked if Nokia’s flagships were over, Adam Ferguson said there was still a lot to be done to get to the point where they could launch a flagship and compete with others. It will be a big fight against the Big Bang. But if any brand can come back and win people’s hearts, it’s Nokia.